We are women’s fashion brand which exudes a relaxed and innovative tone. Bright colours and bold patterns are prominent in our collections, also recognized by the comfort of the models.
In accordance with the displayed image, we pursue an ideal of independent women: modern and resourceful. It’s a feminist and adjusted to modernity adaptation of the American concept “self-made men”, which may now turn into equally self-made women.
We have born in 2007, as an enthusiastic project of two brothers, in the northern Portugal. Their experience in the textile business, and its market perception, allowed them to establish a set of principles that would guide our activity till these days.
Ever since, in RÜGA creations, it stands out the originality and esteem for client’s comfort. This ingredients’ combination is adapted, season by season, to international trends, without damaging what distinguishes us from the competition.
Intern policy and production
The products’ and material’s quality is the first imperative to regard in any decision-making process here at the company. However, that doesn’t not prevent the respect of a particular founding principle: the made in Portugal privilege. A value that is proudly sustaining by RÜGA’s representatives.
We also promote versatility in our production department. Otherwise we couldn’t enable a avant-garde’s spirit. It sums up to be a way of encouraging creativity and affording diversified collections, which often include: tunics, sweaters, dresses, ponchos, skirts, jumpsuits, jeans, blouses, footwear, etc.
Market and services
Both in Portugal and abroad, RÜGA is sold at multi-brand stores. Besides national territory, we ensure distributions to 13 other European countries: England, Ireland, Denmark, Norway, Sweden, Finland, Russia, Switzerland, Luxembourg, Netherlands, Germany, France and Spain.
At the same time, we provide an online outlet store, in our own site, where previous collections are available at reduced prices.