We are women’s fashion brand which exudes a relaxed and innovative tone. Bright colours and bold patterns are prominent in our collections, also recognized by the comfort of the models.
In accordance with the displayed image, we pursue an ideal of independent women: modern and resourceful. It’s a feminist and adjusted to modernity adaptation of the American concept “self-made men”, which may now turn into equally self-made women.
Since day one, we are expanding within the national territory and, in a recent past, we accomplished the internationalization of our brand. This growth dynamic leads us to believe in RÜGA’s empowerment towards its current market position.